Just been to the wonderful exhibition at the Design Museum in Tower Bridge (up-sizing and moving to Kensington in 2016).

ExhibitionWomen Fashion Power.  Until 26 April 2015

One of the eras depicted was that of Coco Chanel.  Amazing to see how Coco instigated a transformation in women's fashion (hundreds of different designers are exhibited - so go visit before the show ends!)

Coco's uncluttered styles, solid fabrics, braids, trims and buttons spill over into interior designs and homes everywhere.

Brief summary of Coco Chanel Designs.

Chanel's uncluttered styles, with their boxy lines and shortened skirts, allowed women to leave their corsets behind and freed them for practical activities. Elements of these early designs became hallmarks of the Chanel look.  Chanel's own lifestyle fueled her ideas of how modern women everywhere should look, act, and dress.  Her own slim boyish figure and cropped hair became an ideal, as did her tanned skin, active lifestyle, and financial independence. Throughout her career, Chanel succeeded in packaging and marketing her own personal attitudes and style, making her a key arbiter of women's taste throughout the twentieth century.

Her apartment and her clothing followed her favorite color palette, shades of beige, black, and white. Elements from her art collection and theatrical interests likewise provided themes for her collections.  Her embroidery workshop created designs to her specifications.

The Chanel suit became a status symbol for a new generation, made of solid or tweed fabric, with its slim skirt and collarless jacket trimmed in braid, gold buttons and patch pockets.

We love this picture taken from this blog post:  Chanel: A Woman of her Own by Axel Madsen