The Pantone Colour of the Year - Greenery
"A refreshing and revitalizing shade, Greenery is symbolic of new beginnings"
Pantone, the Colour Institute have released their long awaited Colour of the year! 'Greenery' is a fresh and poignant yellow-green shade bursting with life. With 2016 being quite the roller-coaster, Pantone's colour of the year hopes to provide us with the 'reassurance we yearn for amid a tumultuous social and political environment.'
We are being evermore submerged into modern life and the bustling metropolis, which is why Greenery, symbolizing harmony and fertility is the best thing to carry with us into the new year. Considered nature's neutral, Greenery is a trans-seasonal shade that can be applied to many different colour combinations. Everything about this colour follows world wide trends of efficiency and contemporary style.
Greenery is a high impact colour but can also co-exist with a variety of pastels, metallics and even vivid colours. Such palettes easily cross over fashion, beauty, interiors, product and graphic design applications. Use it in your interior to give it a fresh feel and radiate positivity.
The Company Pantone
Founded in 1963 by Lawrence Herbert, Pantone was a company that revolutionized the way we communicate colour within many different design industries. Their primary aim was to develop innovative colour solutions through measurement systems, software, colour standards and services. Prior to the erection of this company there was no international method of measuring colour and each country owned its own colour grading system. Having this tool meant Graphic Design companies could expand on hues and shades, creating new colours all together. The initial breakthrough involved Herbert creating the Pantone Matching System, which gave every colour a number. His further development of this idea made this resource available to other colour-critical industries. For example, Textiles, plastics, architecture and contract interiors.
50 years on and Pantone is still the world renowned authority on colour, inspiring design professionals with products, services and exploring colour creatively.
One of Pantone's industry focuses is thankfully Fashion, Home and Interiors meaning they have developed a colouring system appropriate to our trade.
This system consists of 2,310 colours in cotton or paper format ideal for creating creative palettes and conceptual colour schemes. Through a partnership with Archroma - one of the world's largest textile colourant and chemical producers, the Pantone smart colour swatch card system enables designers and manufacturers to expedite the colour development cycle efficiently and accurately, dramatically increasing speed-to-market and reducing costs.