Pantone Colour of the Year: Classic Blue
For two decades Pantone’s colour forecasts have had a huge impact on all interior designers and have an even larger impact on the reigning colour authority for a multitude of industries. To ring in a new decade, Pantone announced in early December that their chosen colour of the year is ‘Classic Blue’ – a familiar, calming shade of azure.
Pantone’s decade-launching choice might seem muted and respectable – in comparison to 2019’s lively ‘Living Coral’ – but such a recognizable and reliable colour presents a shroud over the uncertainty of the turbulent political world the future holds. “When we look at the world around us, we know that we’re living with a lot of unrest, where some days we don’t feel quite as secure, Blue, from an emotional, psychological standpoint, has always represented a certain amount of calm and dependability. It’s a colour that you can rely on.” – States Leatrice Eiseman, the executive director of the company’s Colour Institute.
Classic Blue is also a colour that found and popular with world-wide. During the company’s global research effort (an effort that begins well over a year in advance of the announcement), Classic Blue popped up in fields as diverse as the art market, the beauty industry, car manufacturing and even outer space. However, Eiseman is very cautious to differentiate between 2020’s colour from a deep navy (as Sherwin-Williams picked earlier this year), a bright ultramarine, or past Pantone Colours of the Year including 2010’s Turquoise, 2008’s Blue Iris and 2000’s Cerulean. “There are many different blues in the Pantone system, but this particular shade really gave us that feeling of confidence and stability,” Eisman states.
To build up the anticipation to the 2020 reveal, Pantone included a twist of its own: As part of its marketing campaign, the company partnered with several brands to develop the smell, sound, taste and texture of Classic Blue. The resulting package included a swatch of suede-like fabric from the Inside, a musk-and-sea-salt-scented candle, a blue, berry-flavoured jelly, and a three-minute audio track titled “Vivid Nostalgia.”
After all the research and explanation of why Classic Blue was specifically chosen, we then as interior designers think to see how we can incorporate this into the interior design of our homes. For Classic Blue we recommend adding the hue to a room in the form of a large piece of furniture, such as a statement-making sofa. For a bolder design think of adding Classic Blue as an eye-catching accent wall. Our most favoured way to incorporate colours of the years is to add or re-paint any wood furniture. Whether you choose to update the colours of your kitchen cabinets or your bathroom vanity cupboards, adding Classic Blue to your painted furniture will create a timeless design.
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At Kensington Design we are aware that colour trends are constantly changing and offer a solution to those who may love to follow the trends or just want a colour refresh! Our bespoke painted furniture in any Farrow & Ball colour is perfect for when you want to choose your exact colour and dimensions to fit any space in any home. Please visit us online or in-store and our expert team of interior designers in London are ready and on hand to help with any colour or interior design enquiries.